Goodyear Farm Tires has strengthened its position in the UK agricultural market by recruiting a new distributor.
South West Tyre Services, which is based in Somerset and provides tyres for cars, commercial vehicles, agricultural and plant, has added Goodyear Farm Tires to its product portfolio.
Goodyear Farm Tires has built up a strong network of distributors across the UK and Europe since returning to the market last year.
John Pearce, one of the owners of South West Tyre Services, said: “We were looking for a new brand to partner with which provided a high quality of tyre at the right price point and Goodyear Farm Tires fits the bill on all levels.
“We have agricultural customers across the UK and the return of Goodyear Farm Tires has created a very positive talking point.
“The Goodyear brand has an extremely strong reputation and we are delighted to be associated with the company.
“We have already seen high demand for the Goodyear products, most notably the Optitracs, and I only expect that to grow over time.
“There is a genuine feelgood factor around Goodyear Farm Tires amongst the farming community because the products have been proven previously over a good number of years.”
The new range of Goodyear Farm Tires complements the current radial portfolio.
It includes 85, 70, 65 and XL Tractor Drive Radials, as well as specific designs for sprayers, harvesters and industrial applications. Plans are already in place to expand the offering over the next 18 months.
Lindsay Hart, European TyreSales Director for Titan International which has been responsible for Goodyear’s return to the UK and European markets, said: “South West Tyre Service is well known amongst the agricultural community across the UK and we are delighted that they are now formally one of our distributors.
“We are hugely excited to be expanding the Goodyear Farm Tires range for the UK and mainland Europe and we are seeing a very positive reaction.
“Our distribution network is constantly growing and we look forward to building on that strong foundation.”
Titan International has been manufacturing Goodyear Farm Tires in America for more than a decade and last year returned to the European and UK markets after purchasing the licence. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the UK and European markets.