One of the leading global brands of agricultural tyres will be propelled into millions of homes this weekend – thanks to the power of football.
Goodyear Farm Tires, along with its parent company Titan International, will be one of the major sponsors for Kidderminster Harriers’ huge FA Cup tie against West Ham United on Saturday.
The UK and European base for Goodyear Farm Tires is based in Cookley, just three miles away from Kidderminster’s Aggborough Stadium which will host one of the biggest games in the club’s history.
The Goodyear Farm Tires name will feature on both digital screens and static advertising hoardings around the pitch when West Ham, currently fifth in the Premier League, take on Harriers, who play in National League North – five levels below Saturday’s visitors.
The game is being broadcast live on the BBC and will be shown live in dozens of countries across the world.
Lindsay Hart, European Tyre Sales Director of Goodyear Farm Tires, said: “This is a huge occasion for the whole local community and we are delighted to be playing our part in supporting the club.
“Titan has been a long-term supporter of Kidderminster Harriers and we are delighted to extend that association through Goodyear Farm Tires.
“Of course, it is a huge ask for Kidderminster to beat a team like West Ham but the FA Cup is renowned for being a competition of shocks so we will be keeping everything crossed that the manager Russ Penn and his team can produce a massive upset.
“The game has captured the imagination of the local community and we are delighted to play our part in helping to build the excitement ahead of kick-off.”
Kidderminster Harriers chairman Richard Lane said: “We have enjoyed fantastic relationship with Titan over the course of the season and we are pleased to have them, as well as Goodyear Farm Tires, on board for this game.
“Forging relationships with local companies is vital for any team and we are delighted to be able to repay their loyalty with a match which will be talked about for many years to come.”