Goodyear Farm Tires, a long-established supplier of agricultural tyres in Poland, will be available in the country once again after a link-up with a leading wholesaler.
Goodyear’s full range of radial and bias products will be available through Latex and its subsidiary company Hurtopony.
Latex provides more than 2.1 million tyres each year to distributors in different sectors - also including motorcycle, passenger cars and industrial - and also sells direct to end users through its subsidiary companies.
Dawid Koziolek, Head of Agricultural Tyres at Latex and CEO of Hurtopony SP.z.o.o, said: “We are delighted to have become an official distributor of Goodyear Farm Tires.
“The name of Goodyear Farm Tires was extremely popular in Poland for many decades. It dropped off the market around a decade ago but has retained its reputation for outstanding quality and excellence in performance.
“To be playing a significant part in bringing Goodyear Farm Tires back to the Polish market is a project we are all looking forward to and we know it will be well received across the country.
“Those farmers who know Goodyear Farm Tires is back are extremely excited about the return and we are already seeing strong interest in the Optitrac range.”
Latex distributes product to its extensive network from four main locations across Poland, in Ruda Slaska, Opole, Bydgoszcz and Sosnowiec.
Lindsay Hart, European Tyre Sales Director for Titan International, said: “Poland has a very strong agricultural market and we are delighted to be forging close links with Latex to re-establish Goodyear Farm Tires in the country.
“Latex is a business with a fantastic reputation and it is a great platform to take the brand back into a country renowned for agricultural excellence.
“This helps us continue to extend our presence across Europe and forms another strong relationship with a key strategic distributor.”
Titan International has been manufacturing Goodyear Farm Tires in America for more than a decade and purchased the licence for the European and UK markets in 2015. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the European market.