TIA Agri has formed a strategic partnership with Goodyear Farm Tires to become the principal stockist of the popular long-standing brand to the UK and Irish agricultural market.
From its headquarters in Telford, wholesaler TIA Agri will stock and supply the full range of Goodyear Farm Tires, part of Titan International.
Goodyear Farm Tires re-entered the UK and European market in 2019, drawing on more than a century of agricultural innovation that began in 1898.
Its legacy remains a defining strength, particularly through its vintage tractor tyre range, which continues to support restorers, collectors and farmers maintaining classic machinery.
Alongside this heritage offering, TIA Agri will be expanding its product availability with the complete modern, high-performance ranges including the popular Optitrac tyres and the
advanced Low Sidewall (LSW) Technology line.
Designed to tackle some of the everyday challenges farmers face, Goodyear’s Low Sidewall (LSW) tyres feature a larger rim and shorter sidewall, giving machines greater stability both in the field and on the road.
All products will be available on a next-day delivery basis to TIA’s extensive network of dealers across the UK and Ireland.
Gordon Hamilton, Sales Manager for TIA Agri, said: “We are extremely proud and excited to have launched our new partnership with Goodyear Farm Tires.
“Being able to offer Goodyear Farm Tires is another crucial part of the jigsaw as we develop TIA Agri because it’s a brand which has such a fantastic heritage and product range.
“I’ve worked in the tyre industry for a long time, beginning life in the depot and Goodyear was our premium offering going back over 20 years now. It has truly stood the test of time when it comes to manufacturing quality and a manufacturer you can trust.
“Initially, our focus will be on building stock for the core day-to-day offering but, very quickly over the coming months, we will have the entire range in stock and ready to be delivered, via dealers, to farmers the length and breadth of the UK and Ireland.
“We also have the knowledge and expertise to offer technical support to farmers so we will be working with Goodyear Farm Tires to provide the very best all-round package to customers. Our customers have higher expectations of us and it’s a mantle we strive to uphold.”
TIA Agri was formed in the UK in 2023, and after laying the foundations in its first year, the company has built on its offering and achieved rapid growth throughout 2024 and 2025, thanks in large part to a service-based approach that goes far beyond the initial sale.
The company provides hands-on aftersales support designed to help farmers get the very best performance from their tyres. This includes on-farm visits for pressure checks, weight distribution analysis and tailored technical advice.
Lindsay Hart, European Sales Director for Goodyear Farm Tires, said: “TIA Agri has a fantastic reputation and excellent experience within its team, so this is an exciting opportunity for us to further enhance the Goodyear Farm Tires offering within the UK market.
“Having all the products available in the UK and on a next day delivery basis has been a key objective since our return to the UK, and we are now able to deliver that to farmers through TIA.
“We have exciting new product launches coming imminently and we will be working with TIA Agri to maximise that, as well as the existing modern and our ever-popular vintage range.
“There is real synergy between Goodyear Farm Tires and TIA Agri, with quality, excellent service and reliability at the heart of both organisations.”
TIA Agri is a subsidiary of TIA (GB) Limited, a firm that within its quarter-century in the business has grown to become the largest family-owned business in the UK tyre trade industry, stocking a comprehensive range of tyres and commercial wheels.
The company has established a strong international footprint, supplying customers in more than 78 countries, and continues to grow its reputation for dependable transport solutions.